Rui Camilha introduces award-winning legal information design from Villa – Visual Law Studio, in Brazil.
Legal Design for Legal Efficiency
Villa is the leading company in Latin America specializing in Visual Law and Legal Design, recognized as the largest and most awarded in this field. Our main goal is to enhance legal communication, making it more efficient for the public and for businesses seeking transparent and accessible relationships with their consumers.
In this presentation, we are delighted to share two of the most iconic projects that mark our journey. We will explore the complete process of ideation, development, and the results achieved. The first project is the “Easy Contract for TIM,” a mobile telecommunications adhesion contract designed to transform store customer experience. We will discuss how we implemented Visual Law and Legal Design techniques in this contract, simplifying the legal content and making it more understandable and user-friendly for TIM’s customers.
The second project we will present is the “Visual Law and Plain Language Handbook,” created for the Court of Justice of Mato Grosso. This handbook was developed with the aim of teaching Brazilian judges the methodology of project creation using Visual Law and clear language. In addition to explaining how the handbook was developed, we will highlight how the implementation of these practices can encourage more effective communication between magistrates and the public, especially in complex legal cases.
During the presentation, we will explore the challenges faced during the development of these projects, as well as the benefits and results achieved. We will share valuable insights on how Visual Law and Legal Design can revolutionize legal communication, making it more accessible, understandable, and, above all, efficient.
Introducing Rui Caminha: Lawyer, digital entrepreneur, graduate from the University of São Paulo, currently pursuing a master’s degree at FGV-SP. Founder and CEO of Juristec+, co-founder, and director of Villa – Visual Law Studio. Legal Design lecturer, international presenter, with over 15 years dedicated to legal innovation, and pioneer in the development of technologies and solutions in legal data analytics, legal AI, analytics, and Visual Law.
Information designers know that they should create solutions that address users’ needs. But while some of us claim to do it all the time, in reality many find it hard to integrate this way of working into our daily practice.
A human-centered research clinic for information designers
Information designers know that they should create solutions that address users’ needs. We accept the need for human-centered research, and we promote it to our clients. But while some of us claim to do it all the time, in reality many find it hard to integrate this way of working into our daily practice – to find participants, to design studies, to identify what to ask, to interpret results.
Sheila Pontis, one of the foremost experts on human-centered research for information design, will introduce her own work, and answer your questions on how to bring research into practice. The session will be a dialogue, structured around your questions submitted in advance.
For example, you might ask: I’ve to create a visual explanation about quantum computing for children – how can I know where I should focus on or what concepts are harder for them to understand? I’ve developed icons for a multicultural venue – how can I be sure they’ll be understood? I’m working on information about a medical treatment but can’t get access to real patients – how can I work around this? How many people do I need to recruit to test a new app I’ve designed?
Originally from Argentina, Dr Sheila Pontis has degrees from the University of Buenos Aires (BA), the University of Barcelona (MA, MPhil), and London College of Communication, University of the Arts London (PhD). She is now based in the USA, where she teaches and researches at MIT, and is a partner at Sense Information Design, New York. Her research bridges and contributes to several domains, including creativity and well-being, information science, human-computer interaction, information design, sensemaking and cognitive science. She is also active as reviewer of several journals and conferences.
Sheila is the author of three books: Making Sense of Field Research: A Practical Guide for Information Designers (Routledge, 2018), Communicating Knowledge Visually: Will Burtin’s Scientific Approach to Information Design (RIT Press, 2021, co-authored with R. Roger Remington), and Information Design Unbound: Key Concepts and Skills for Making Sense in a Changing World (Bloomsbury, November 2023, co-authored with Michael Babwahsingh).